{"id":11512,"date":"2026-05-09T08:09:13","date_gmt":"2026-05-09T08:09:13","guid":{"rendered":"https:\/\/packjaki.com\/what-is-gsm-packaging-material\/"},"modified":"2026-05-11T08:33:53","modified_gmt":"2026-05-11T08:33:53","slug":"what-is-gsm-packaging-material","status":"publish","type":"post","link":"https:\/\/packjaki.com\/fr\/what-is-gsm-packaging-material\/","title":{"rendered":"What Is GSM in Packaging Material?"},"content":{"rendered":"<p><strong>TL;DR:<\/strong> GSM stands for Grams per Square Metre \u2014 it measures the weight and roughly the thickness of paper or board. Higher GSM = heavier, stiffer material. Retail folding cartons use 300-400 GSM; luxury rigid box boards use 1,200-2,000 GSM greyboard.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/packjaki.com\/fr\/what-is-gsm-packaging-material\/#GSM_Definition\" >GSM Definition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/packjaki.com\/fr\/what-is-gsm-packaging-material\/#GSM_Reference_Table_for_Packaging\" >GSM Reference Table for Packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/packjaki.com\/fr\/what-is-gsm-packaging-material\/#How_GSM_Affects_Packaging_Quality\" >How GSM Affects Packaging Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/packjaki.com\/fr\/what-is-gsm-packaging-material\/#GSM_by_Packaging_Application\" >GSM by Packaging Application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/packjaki.com\/fr\/what-is-gsm-packaging-material\/#How_to_Specify_GSM_When_Ordering\" >How to Specify GSM When Ordering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/packjaki.com\/fr\/what-is-gsm-packaging-material\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GSM_Definition\"><\/span>GSM Definition<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><strong>GSM<\/strong> (Grams per Square Metre, also written g\/m2) is the standard measurement of paper and board density used worldwide in packaging, printing, and publishing. It tells you how much one square metre of that material weighs in grams.<\/p>\r\n\r\n\r\n\r\n<p>It is not a direct measurement of thickness (caliper), but in practice GSM and thickness are closely correlated for the same paper type. A 350 GSM coated paperboard is noticeably stiffer and thicker than 250 GSM of the same material.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GSM_Reference_Table_for_Packaging\"><\/span>GSM Reference Table for Packaging<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-table\">\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>GSM Range<\/th>\r\n<th>Material Type<\/th>\r\n<th>Typical Use<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>60-90 GSM<\/td>\r\n<td>Standard writing \/ copier paper<\/td>\r\n<td>Inserts, packing tissue paper<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>100-170 GSM<\/td>\r\n<td>Light card stock<\/td>\r\n<td>Hang tags, gift tissue wraps<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>200-250 GSM<\/td>\r\n<td>Medium coated board<\/td>\r\n<td>Lightweight folding cartons, inner cartons<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>300-350 GSM<\/td>\r\n<td>Standard SBS \/ C1S board<\/td>\r\n<td>Retail folding cartons (cosmetics, food, supplements)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>400-450 GSM<\/td>\r\n<td>Heavy coated board<\/td>\r\n<td>Premium retail cartons, thick-wall folding boxes<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>600-900 GSM<\/td>\r\n<td>Thick grey board \/ duplex<\/td>\r\n<td>Rigid box wrapping paper, premium packaging base<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>1,200-1,500 GSM<\/td>\r\n<td>Solid grey board<\/td>\r\n<td>Rigid box lid and base (wrapped with paper)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>1,800-2,500 GSM<\/td>\r\n<td>Heavy grey board<\/td>\r\n<td>Ultra-premium rigid boxes, watch boxes, jewellery boxes<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_GSM_Affects_Packaging_Quality\"><\/span>How GSM Affects Packaging Quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Rigidity and Stack Strength<\/h3>\r\n\r\n\r\n\r\n<p>Higher GSM board resists crushing and deformation. For retail cartons that stack on shelves, 350+ GSM provides sufficient stiffness. Below 250 GSM, folding cartons tend to feel flimsy and are more prone to denting during shipping.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Print Quality<\/h3>\r\n\r\n\r\n\r\n<p>Heavier coated boards (C1S, C2S) hold ink more evenly than uncoated or lower-GSM stock. For photographic printing or fine-detail artwork, 300+ GSM coated board gives the best colour reproduction.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Shipping Weight and Cost<\/h3>\r\n\r\n\r\n\r\n<p>Higher GSM increases box weight. For e-commerce brands shipping via courier, a 50g heavier box on 1,000 units adds 50kg extra shipping weight. At air freight rates of $4-8\/kg, that is $200-400 extra per shipment. Balance protection needs against dimensional weight.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GSM_by_Packaging_Application\"><\/span>GSM by Packaging Application<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Cosmetics and Beauty Packaging<\/h3>\r\n\r\n\r\n\r\n<p>Standard: 300-350 GSM coated board (C1S \u2014 coated one side). Premium: 400 GSM with soft-touch lamination or spot UV. Luxury rigid boxes: 1,200-1,500 GSM greyboard + 157 GSM wrap paper.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Food Packaging<\/h3>\r\n\r\n\r\n\r\n<p>Food-contact boards must be food-grade certified regardless of GSM. Typical range: 250-400 GSM SBS (Solid Bleached Sulphate) board for direct food contact; 300-350 GSM FBB (Folding Box Board) for outer cartons.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Electronics Packaging<\/h3>\r\n\r\n\r\n\r\n<p>Outer retail box: 300-400 GSM coated white board. Inner protective inserts: E-flute corrugated or EVA foam. Corrugated shipper: B-flute or C-flute (equivalent to 700-1,000+ GSM board weight).<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Jewellery Boxes<\/h3>\r\n\r\n\r\n\r\n<p>Rigid greyboard 1,500-2,000 GSM for box body. Wrapped with 128-157 GSM art paper printed to your design. Interior lined with velvet, EVA foam, or PU leather.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Specify_GSM_When_Ordering\"><\/span>How to Specify GSM When Ordering<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>When requesting a quote from a packaging supplier, always specify:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Material type (e.g., C1S coated board, SBS, kraft, grey board)<\/li>\r\n<li>GSM (e.g., 350 GSM)<\/li>\r\n<li>Any certifications required (FSC, food-grade)<\/li>\r\n<li>Surface finish (gloss lam, matte lam, soft-touch, uncoated)<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Saying &#8220;I want a thick, premium box&#8221; is not a specification. Saying &#8220;350 GSM C1S with matte lamination and spot UV&#8221; is a specification that any manufacturer can quote accurately.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">What GSM is a standard cardboard box?<\/h3>\r\n\r\n\r\n\r\n<p>Retail folding cartons are typically 300-350 GSM. Corrugated cardboard boxes (shipper boxes) use E-flute or B-flute corrugate \u2014 the face liner paper is 120-200 GSM but the composite board is much thicker.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Is higher GSM always better?<\/h3>\r\n\r\n\r\n\r\n<p>Not necessarily. Higher GSM adds cost and weight. For lightweight products that do not require structural strength, 300 GSM is sufficient. Over-specifying GSM wastes money on materials and shipping.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">What is the difference between GSM and caliper (thickness)?<\/h3>\r\n\r\n\r\n\r\n<p>GSM measures weight per unit area; caliper measures physical thickness in mm. A 350 GSM coated board is typically 0.40-0.50mm thick. Uncoated boards of the same GSM are slightly thicker because they are less compressed.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">What GSM is used for luxury packaging?<\/h3>\r\n\r\n\r\n\r\n<p>Luxury folding cartons: 400-600 GSM. Luxury rigid boxes: 1,200-2,000 GSM greyboard wrapped in 128-157 GSM art paper. The greyboard provides rigidity; the art paper provides the print surface.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Can I request a specific GSM from Packjaki?<\/h3>\r\n\r\n\r\n\r\n<p>Yes. <a href=\"https:\/\/packjaki.com\/fr\/\">Packjaki<\/a> produces folding cartons in 300, 350, and 400 GSM coated board, and rigid boxes in 1,200, 1,500, and 2,000 GSM greyboard. Custom specifications available on request.<\/p>","protected":false},"excerpt":{"rendered":"<p>TL;DR: GSM stands for Grams per Square Metre \u2014 it measures the weight and roughly the thickness of paper or board. Higher GSM = heavier, stiffer material. Retail folding cartons use 300-400 GSM; luxury rigid box boards use 1,200-2,000 GSM greyboard. GSM Definition GSM (Grams per Square Metre, also written g\/m2) is the standard measurement [&hellip;]<\/p>","protected":false},"author":1,"featured_media":11536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-11512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-materials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is GSM in Packaging Material?<\/title>\n<meta name=\"description\" content=\"GSM in packaging explained: 300-350 GSM for retail folding cartons, 1,200-2,000 GSM for luxury rigid boxes. 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